Infor

We are seeking a dynamic and results-driven Senior Marketing Manager to lead the planning and execution of localised marketing programs and events in Southern Europe, with a focus on Italy and Spain. This role is pivotal in generating a qualified pipeline by aligning regional marketing initiatives with business goals.

You will report to the Senior Director of Marketing: South and Central Europe.

Key responsibilities:

• Develop and execute localised marketing programs and events that align with Italy and Spain's annual field marketing strategy. 

• Build and maintain strong relationships with internal stakeholders (sales, alliances, global marketing) and external partners (vendors, customers).

• Plan and deliver various marketing activities, including webinars, executive-level events, industry trade shows, user groups, and digital experiences.

• Support targeted sales initiatives and pipeline acceleration by aligning marketing assets and high-value offers with sales strategies.

• Amplify campaigns through organic social media and collaboration with internal teams.

• Collaborate with global marketing to create and execute integrated campaigns tailored to focus industries and key accounts.

• Track and report on demand generation performance, ROI, and funnel metrics.

• Manage the development of localised assets including customer success stories, thought leadership content, and research reports.

• Oversee third-party vendors from briefing to execution, ensuring delivery on KPIs.

• Manage budgets, forecasts, and accruals with precision and accountability.

• Utilise modern marketing tools and platforms, including marketing automation, ABM, CRM, and webinar solutions.

Qualifications & Skills:

• Solid experience in B2B marketing program management in the IT/software industry.

• Proven expertise in lead generation and field marketing, with strong knowledge of current marketing best practices.

• Hands-on experience with marketing automation tools (e.g., Pardot), CRM systems, and webinar platforms.

• Demonstrated ability in digital marketing and social media strategy.

• Fluent in Italian and English, with excellent verbal and written communication skills. Fluency in Spanish would be a good plus. 

• Strong presentation and copywriting skills.

• Excellent organisational and time management skills with the ability to manage multiple priorities.

• Strong analytical mindset with the ability to track, measure, and report marketing performance.

• Adept in managing projects and third-party vendors to meet strategic goals.

• Comfortable working in a fast-paced, high-growth environment.

• Proficiency in Microsoft Office, especially Excel and PowerPoint.