General information

Country
Sweden
City
Kista
Department
Marketing
Job ID
27995

Description & Requirements

Position Summary

We are looking for a highly enthusiastic, proactive and team player, ideally with regional marketing experience in a demand generation role.

You will have the opportunity to learn a variety of tools, and be expected to execute email campaigns using tools such as Pardot, digital webinars on platforms such as ON24, , as well as partnering with key media vendors, telemarketing agencies, and internal teams across Product Marketing, Events, Digital, and Marketing Operations.

Execute multi-touch marketing programs for revenue and brand growth (events, webinars, trade shows, inbound, content syndication, direct mail, digital advertising etc.)

Essential Duties

• Support activities with key alliance and channel partners

• Partner with colleagues across Events, Digital and Social Media, PR, Business Development and Sales

• Work with our marketing stack (e.g., Pardot etc) for accurate program execution and analysis to achieve Marketing Qualified Lead, Sales Accepted Opportunities and Sourced Revenue target goals

• Continuously track performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes of sales pipeline and revenue.

Basic Qualifications

• Excellent communication skills, able to communicate clearly and logically in writing and verbally to provide supporting data and vital information in an organized, and concise manner

• Strong collaborative experience, with the ability partner to execute across cross-functional teams, partnering with sales and marketing

• Customer centric, passionate about understanding the customers’ business opportunities and challenges.

• Experience of executing integrated, multi-touch demand generation campaigns

• Experience in managing and planning digital and live events and exhibitions

• Very resourceful - leveraging all resources both internal and external

• Live in Sweden or Norway, being able to travel 25%


Infor Values:

Our Guiding Principles set the standard for how we work with one another. They define who we are as an organization and guide everything we do. By applying the same shared values that unleash prosperity in free societies—such as value creation, integrity, responsibility, free speech, and toleration—we encourage one another to take initiative and to challenge the status quo.

 

We have a relentless commitment to a culture based on a business philosophy called Market Based Management® (MBM®). Informed by the principles that allow a free and open society to flourish, MBM® prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.