General information

Country
United States
City
Alpharetta
Job ID
45766
Department
Marketing
Experience Level
ASSOCIATE
Employment Status
FULL_TIME
Workplace Type
Hybrid

Description & Requirements

The Field Marketing Manager will lead, create, manage and execute the marketing plan for Fashion & Retail in North America. This role is critical in reaching the marketing pipeline goals, aligned to the sales revenue targets. This person will be responsible for working cross-functionally with sales, business development, strategy, partners, and central marketing teams to build and execute persona-centric integrated marketing programs for net new business and for expanded business within our customer base. The ideal candidate will have a strategic, results-driven mindset with a proven ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline.

 A Day In the Life Typically Looks Like:
  • Partner with the North America Fashion & Retail leadership team to develop and implement marketing plans, blending a local go to market approach with the broader corporate marketing strategy
  • Identify the most effective marketing messages, value proposition, materials, channels, and calls-to-action for the line of business and develop a marketing mix designed to meet our growth goals
  • Work with internal creative, digital, events and operations teams on the execution of strategic marketing campaigns across a broad mix of tactics that achieve SAO and pipeline goals, including, but not limited to paid search, paid and organic social, email, virtual and in-person events, webinars, account based marketing, vendor evaluation sites
  • Manage project timelines, resources, SOW (scope of work), budget
  • Engage with sales teams to present recommendations for short term and long- term plans, aggregated learnings and innovation opportunities
  • Deliver regular communications to the field regarding program information, updates, expected involvement and access to promotional materials
  • Collaborate with the global PR, AR and communications teams
Basic Qualifications:
  • Multi-channel B2B software marketing experience, gained within enterprise-level software technology industries 
  • Experience in managing lead generation campaigns, including events, from conception to completion; approach to marketing includes connected campaigns vs one off tactics
  • Experience in Supply Chain related marketing
  • Data-driven results oriented in managing full mix multi-channel buyer-journey marketing campaigns to drive awareness and commercial outcomes.
  • Budget and project management experience
  • Experience writing copy for a range of promotional materials
  • Microsoft Office, Excel and PowerPoint experience 
  • Experience of marketing & sales technology – i.e. Salesforce and Demandbase
Preferred Qualifications:
  • Bachelor's Degree, preferably in Marketing or relevant work experience
  • Experience in the SaaS/software industry
  • SFDC, Pardot, ON24, ClickUp, DOMO, Demandbase experience


About Infor

Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation. 
For more information visit www.infor.com 

Our Values

At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.

We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.

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