Infor

Infor is seeking a Sr. Marketing Manager to join our global campaigns organization, supporting global campaigns.

This role will focus on integrated, persona-centric, global campaigns and field marketing programs, including development, planning, and end-to-end execution, aligned with business priorities and outcomes. 

The role can be based in Europe. Working from one our office or remotely. 

A Day in The Life Typically Includes:

· Planning, organizing and executing programs to generate new business leads and grow existing business

· Manage programs and work with cross-functional digital marketing, creative services and events team members to execute campaigns

· Liaison between marketing functions and regional/inside/partner sales teams

· Develop and implement pipeline acceleration programs jointly with sales

· Sales enablement to help sales convert leads to revenue via content, tools and subject matter experts

· Forecast, measure, analyze and report on impact of programs

· Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs

· Goal setting: understand the corporate and regional plans and strategies, e.g. contribution to revenue and how Regional Marketing can support those objectives, and prioritization

· Market Segments: understand the target markets and key GTM strategies, as well as the value of the product portfolio suitable for the region

· Sales & Lead Processes: understand the sales cycle length, pipeline stages, sales models and account-based strategies

· Liaison to other marketing functions: e.g. digital, events, product marketing, to include campaign and content planning

· Measurement, reporting and analytics: understand how activity and performance are measured and reported, and how to generate metrics at the regional/country level

What You Will Need:

· A degree in marketing, communications, business, or related field required

· Prior marketing experience with demonstrated success in driving demand generation programs with measurable performance

· Knowledge and experience executing modern marketing channels, including but not limited to virtual events, conferences, webinars, email, direct mail and digital advertising

· Ability to think strategically, prioritize tasks, and execute with attention to detail

· Energetic, high performer with a willingness to take initiative and be resourceful

· Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas

· Excellent presentation skills and confidence in communicating with senior level sales directors

· Note: some travel may be required

The ideal candidate will have a strategic, results-driven mindset with a proven ability to maintain successful relationships and translate business needs to marketing programs and pipeline. They are resourceful inside and outside the company, committed to continuous improvement, and passionate about all-things campaign and demand generation.

What Will Put You Ahead?

· SFDC, Pardot and On24 experience preferred

· Diversity of background and experience

· B2B marketing experience

· Experience working with sales

· Experience in the tech industry is a bonus

· Project leadership

· Partner Marketing experience