General information

Country
United States
City
Remote Location
Job ID
39676
Department
Marketing
Experience Level
MID_SENIOR_LEVEL
Employment Status
FULL_TIME
Workplace Type
Remote

Description & Requirements

Infor is seeking a Sr Marketing Manager to join our Americas demand generation organization, specifically supporting marketing initiatives for our Healthcare business. This role is critical in reaching the marketing pipeline goals set by Infor, aligned to the sales revenue targets. This person will be responsible for working cross-functionally with sales, business development, and strategy to execute industry-specific integrated marketing programs for new business and expanded business within our customer base. The ideal candidate will have B2B marketing experience in the IT industry, have a solid understanding of persona-based buyer journey multi-channel demand generation to drive marketing generated pipeline aligned to the growth targets by industry and in focus accounts. 

A Day In the Life Typically Looks Like:
  • Manage marketing activity across the organization and create alignment with the Sales and Business Development teams within the Americas Region.
  • Report on marketing funnel metrics, providing regular leadership updates.
  • Contribute to our target audience development and collaborate on marketing campaigns that drive acquisition and engagement.
  • Produce connected end-to-end plans around marketing events to drive pre-event, event, and post-event executions.
  • Build and own integrated Healthcare demand programs by engaging, educating, and connecting our key buying personas while accelerating demand and brand recognition.
  • Responsible for end-to-end conceptualization and execution of the Healthcare marketing plan.

Basic Qualifications:
  • Experience managing full mix multi-channel buyer-journey marketing campaigns to drive awareness and commercial outcomes.
  • Experience in healthcare-related marketing.
  • Experience in managing lead generation campaigns, including events, from conception to completion. 
  • Multi-channel B2B software marketing experience, gained within enterprise-level software (ideally SaaS) technology industries.
Preferred Qualifications:
  • Budget and project management skills.
  • Salesforce, DOMO, Demandbase experience preferred
US Remote: Alpharetta, GA, Dallas, TX, St. Paul, MN

About Infor

Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation. 
For more information visit www.infor.com 

Our Values

At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.

We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.

At Infor we value your privacy that’s why we created a policy that you can read here.

This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf
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