Infor

Infor is seeking a Senior Marketing Manager to join our Global Campaigns organization. This role will focus on integrated field marketing programs and global campaigns, including development, planning, and end-to-end execution, aligned with business priorities and outcomes. We are seeking a strategic, results-driven mindset with a proven ability to maintain successful relationships and translate business needs to marketing programs and pipeline.

A Day in The Life Typically Includes:

• Planning, organizing and executing cohesive demand driving programs to generate new business leads and grow existing business
• Develop and manage programs and work with cross-functional digital marketing, creative services and events team members to execute campaigns
• Develop and implement pipeline acceleration programs jointly with sales
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
• Goal setting: understand the corporate and regional plans and strategies, e.g. contribution to revenue and how regional marketing can support those objectives, and prioritization
• Market Segments: understand the target markets and key GTM strategies, as well as the value of the product portfolio suitable for the region
• Sales & Lead Processes: understand the sales cycle length, pipeline stages, sales models and account-based strategies
• Liaison to other marketing functions: e.g. digital, events, product marketing, to include campaign and content planning
• Measurement, reporting and analytics: understand how activity and performance are measured and reported, and how to generate metrics at the regional/country level
  

What You Will Need:

• Prior marketing experience in demand generation / campaign marketing
• Knowledge and experience executing modern marketing channels, including but not limited to virtual events, conferences, webinars, email, direct mail and digital advertising
• Ability to think strategically, prioritize tasks, and execute with attention to detail
• Energetic, high performer with a willingness to take initiative and be resourceful
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas 
• Excellent presentation skills and confidence in communicating with senior level sales directors
• Note: some travel may be required
  

What Will Put You Ahead?

• Prior manufacturing industry
• SFDC, Pardot and On24 experience preferred
• Diversity of background and experience 
• B2B marketing experience
• Experience working with sales
• Experience in the tech industry is a bonus
• Project leadership
• ABM experience
• Channel management experience