Infor

Infor’s channel success depends on strong partner relationships and effective go-to-market strategies to efficiently increase pipeline and increase bookings growth. To strengthen our ecosystem, we must equip partners with tailored digital strategies, specialized micro-vertical support, and growth opportunities in underserved markets. The Go-to-Market Director supports and enhances the efforts of channel partners (resell partners) by developing effective go-to-market strategies, tools, and resources. The focus is on empowering partners to successfully market and sell the company’s products or services at the micro-vertical. This role will bridge gaps by collaborating with product development to create valuable IP, enabling partners to differentiate, expand, and drive profitable bookings growth.

A DAY IN THE LIFE TYPICALLY INCLUDES:

• Design tailored go-to-market strategies for partners, focusing on micro-verticals and identifying opportunities to fill white space through new or expanded partner channels. 
• Support partners in creating specialized campaigns and develop intellectual property (IP) with product teams to cater to micro-verticals. 
• Drive the execution of partner ecosystem strategies in collaboration with sales, marketing, and product teams to expand partnerships and boost revenue.
• Collaborate with marketing teams to develop sales plays and campaigns that drive sales and increase brand visibility through partners.
•  Provide partners with the necessary tools, content, and training to execute effective marketing campaigns.
• Equip partners with training, tools, and resources to sell the company's offerings effectively.
• Continuously monitor channel performance, identifying areas for improvement and new market expansion opportunities.
• Analyze partner performance and adjust strategies. 

BASIC QUALIFICATIONS:

• Experience working in channel management and with channel partners.
• Experience in project management, delivering presentations and data analysis. 
• Experience managing marketing campaigns, collaborate across teams, and adjust strategies based on performance insights.
• History of working in a matrixed organization; leadership without having direct authority. 
• Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship now or in the future.

PREFERRED QUALIFICATIONS:

• Enterprise software product development experience.
• Sales operations experience. 
• Bachelor’s degree (MBA preferred).

Location:  US Remote (Dallas, TX; Alpharetta, GA)