General information

Country
Singapore
City
Singapore
Department
Marketing
Job ID
27389

Description & Requirements

The Integrated Marketing Manager will play a critical role in supporting the executive management of APAC integrated campaigns. They will partner with the Director of Integrated Marketing and Regional Marketing Leaders to deliver new business growth for their industries.

 

This individual will work closely with the capability leads to ensure the campaigns are being executed in an integrated fashion aligned to strategy and budgetary requirements.

 

The ideal candidate will have experience executing multi-touch campaigns. They are resourceful inside and outside the company, committed to continuous improvement and passionate about marketing.

 

Your responsibilities include:

  • Build collaborative relationships with stakeholders and capability leads
  • Help develop campaign strategies along with Heads of Marketing, Director of Integrated Marketing, Media and other capabilities
  • Ensure those strategies are being executed along campaign plans
  • Co-manage and inform campaign success, in partnership with PMO
  • Ensures all assets are being created to support the campaign and that they are on-message and aligned to brand and goals
  • Supports communication strategy and in-market cadence
  • Works with marketing op for resource planning and allocation
  • Oversee the development of programs that reflect insight into a customer’s journey through the conversion funnel
  • Responsible for ensuring outcomes at the end of each campaign are documented and distributed to the wider marketing audience

Knowledge and Skills

  • High degree of integrity, humility and virtues consistent with the Infor culture
  • Integrated marketing and coordination
  • Risk identification and mitigation
  • Marketing Measurement
  • Program Management

Infor Values:

Our Guiding Principles set the standard for how we work with one another. They define who we are as an organization and guide everything we do. By applying the same shared values that unleash prosperity in free societies—such as value creation, integrity, responsibility, free speech, and toleration—we encourage one another to take initiative and to challenge the status quo.

 

We have a relentless commitment to a culture based on a business philosophy called Market Based Management® (MBM®). Informed by the principles that allow a free and open society to flourish, MBM® prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.