General information

Pays
États-Unis
Ville
Lieu éloigné
Département
Marketing
Identifiant du poste
37494

Description & Requirements

To catapult Infor’s growth ambition, we are seeking a strategy-to-execution oriented Solution Marketing expert to help position Infor’s business applications, data & technology capabilities and vast ecosystem of integrations to create breakthrough category disruption in the market. This key role will partner closely with Product Management, Customer Success, Services, Sales and GTM teams to deliver on our vision. This is a unique opportunity for an experienced solution marketing leader to own a domain and contribute directly to Infor’s growth objectives, delivering measurable outcomes.

A Day in the Life Typically Includes:

  • Product Mastery and Storytelling: Own messaging, positioning, and narrative for specific verticals to elevate product features & capabilities to customer outcomes and business benefits, including suite/cross-portfolio level, business applications, integrations, data & technology/platform, industry benchmarking.
  • Become the competitive authority by gathering, analyzing and sharing competitive information to shape Infor’s positioning in the market on why we win.
  • Refine, validate, and reform buyer personas through thorough research and customer understanding.
  • Value Creation: Develop clear, compelling industry and simplified value propositions, based on challenges and solutions that resonate with customers and prospects.
  • Product Influence: Collaborate closely with industry-specific product and engineering teams to provide direction in shaping product vision and roadmaps. Lead development of content and assets to support bi-annual product release launches (April, October).
  • Leveraging Partnerships: Develop joint value propositions for key technology partnerships, including AWS, and share impactful customer stories.
  • Sales Enablement: Own core solution marketing bill of materials for field and partner enablement, including aligned measures of success.
  • GTM Success: Partner with Product, Enablement, Sales and GTM teams to deliver sales plays and campaigns to drive pipeline.
  • Marketing Strategy and Execution: Partner across Marketing to develop thought leadership, improve Infor positioning in analyst relations evaluations, marquee customer references. Develop solution experience & content for events, hosted and 3rd party tradeshows. Own digital experience outcomes for product pages on .com, with accountability for conversion rate optimization and lead generation. Define and own a purposeful and defined bill of materials through strategic content creation and investments.

Basic Qualifications:

  • Experience in product marketing roles at B2B business application software.
  • Experience in one of the following industries: Industrial Manufacturing, Public Sector, Distribution, Food & Beverage, Fashion, Automotive, Aerospace & Defense or Healthcare.
  • Cloud/SaaS product marketing domain experience.
  • Data-driven focused, experience leveraging qualitative and quantitative voice of the customer insights to inform solution marketing strategy.
  • Experience in category creation, portfolio positioning, product re-naming, packaging, pricing, sales play development
  • Ability to demonstrate modern, digital-centric strategies to showcase product innovation.
  • Experience collaborating among Sales, Product, GTM, Presales, Customer Success, Industry Strategists, Enablement teams, etc. 
  • Understanding of product release readiness and product development lifecycle with the ability to forge strong Marketing partnership with Product and GTM teams.
  • Experience in category creation, portfolio positioning, product re-naming, packaging, pricing.

Preferred Qualifications:

  • Experience in enterprise Cloud/SaaS preferred: industry applications, ERP, PLM, HCM, WFM, WMS, MES, etc.
  • Bachelors’ degree

Remote Based Role: (Alpharetta, GA, Dallas, TX, St. Paul, MN)


For California, Colorado, New York and Washington applicants, we anticipate paying between $150,000 - $200,000 per year.  You may also be offered discretionary variable compensation. Please note that the salary information is a general guideline only.  In addition, Infor provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO). 



À propos d’Infor

Infor est un leader mondial des produits logiciels cloud d’entreprise pour les entreprises de marchés sectoriels. Infor crée des suites industrielles complètes dans le cloud et déploie efficacement une technologie qui place l’expérience utilisateur au premier plan, exploite la science des données et s’intègre facilement dans les systèmes existants. Plus de 60 000 entreprises dans le monde font confiance à Infor pour surmonter les perturbations du marché et réaliser une transformation numérique à l’échelle de l’entreprise. 
Pour plus d’informations, visitez www.infor.com

Nos valeurs

Chez Infor, nous visons un environnement fondé sur une philosophie d’entreprise appelée Principle Based Management™ (PBM™) et huit principes directeurs : intégrité, gérance & conformité, transformation, entrepreneuriat fondé sur des principes, connaissance, humilité, respect, réalisation de soi. L’augmentation de la diversité est importante pour refléter nos marchés, nos clients, nos partenaires et les communautés que nous servons aujourd’hui et à l’avenir.

Nous avons un engagement sans relâche envers une culture basée sur PBM. Informé par les principes qui permettent à une société libre et ouverte de s’épanouir, PBM™ prépare les individus à innover, à s’améliorer et à se transformer tout en favorisant une organisation saine et en croissance qui crée de la valeur à long terme pour ses clients et ses partisans et l’épanouissement de ses employés.

Infor souscrit au principe de l’égalité des chances. Nous nous engageons à créer un environnement de travail diversifié et inclusif. Infor ne discrimine pas les candidats ou les employés en raison de leur sexe, de leur race, de leur identité de genre, de leur handicap, de leur âge, de leur orientation sexuelle, de leur religion, de leur origine nationale, de leur statut d’ancien combattant ou de tout autre statut protégé par la loi.

Chez Infor, nous respectons votre vie privée, c’est pourquoi nous avons créé une politique que vous pouvez lire ici.

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