Description & Requirements
- Identify the most effective marketing messages, value proposition, materials, channels, and calls-to-action for the region.
- Collaborate with peers across marketing functions to roll out global campaigns at a regional level, ensuring localization and branding alignment across the region.
- Tactical execution of the overall direct marketing efforts: drive lead acquisition and lead nurturing campaigns and track and optimize campaign performance as well as overall ROI to the internal stakeholders.
- Work with Channel and Field sales to support channel initiatives
- Deliver partner marketing programs/activities to support the indirect Go To Market sales motions working with key partners in the region
- Manage project timelines, resources, SOW (scope of work) / budget.
- Strategically develop and execute regional marketing activities
- Proven B2B software marketing experience
- Extensive B2B marketing experience
- Fluent in English & Dutch
- Experience in execution of demand generation marketing programs/activities with proven results
- We are looking for some with a modern approach to marketing including connected campaigns vs one off tactics.
- Data-driven results oriented in managing full mix multi-channel buyer-journey marketing campaigns to drive awareness and strong commercial outcomes.
- Excellent oral communication and good writing skills.
- Strong collaboration, influencing and relationship-building skills
- Able to operate in a fast-paced environment with flexibility, and ability to adapt to changes in strategy and project plans - reliable, self-motivated with a strong 'can do' attitude.
Infor Values:
Our Guiding Principles set the standard for how we work with one another. They define who we are as an organization and guide everything we do. By applying the same shared values that unleash prosperity in free societies—such as value creation, integrity, responsibility, free speech, and toleration—we encourage one another to take initiative and to challenge the status quo.
We have a relentless commitment to a culture based on a business philosophy called Principle Based Management™ (PBM™). Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.