Infor

To catapult Infor’s growth ambition, we are seeking a strategy-to-execution oriented Solution Marketing expert to help position Infor’s business applications, data & technology capabilities and vast ecosystem of integrations to create breakthrough category disruption in the market. This key role will partner closely with Product Management, Customer Success, Services, Sales and GTM teams to deliver on our vision. This is a unique opportunity for an experienced solution marketing leader to own a domain and contribute directly to Infor’s growth objectives, delivering measurable outcomes.

A Day in the Life Typically includes:

• Product Mastery and Storytelling: Own messaging, positioning, and narrative for specific verticals to elevate product features & capabilities to customer outcomes and business benefits, including suite/cross-portfolio level, business applications, integrations, data & technology/platform, industry benchmarking.
• Gather, analyze and share competitive information to shape Infor’s positioning in the market on why we win.
• Refine, validate, and reform buyer personas through thorough research and customer understanding.
• Develop clear, compelling industry and simplified value propositions, based on challenges and solutions that resonate with customers and prospects.
• Collaborate closely with industry-specific product and engineering teams to provide direction in shaping product vision and roadmaps. Lead development of content and assets to support bi-annual product release launches (April, October).
• Develop joint value propositions for key technology partnerships, including AWS, and share impactful customer stories.
• Partner with Product, Enablement, Sales and GTM teams to deliver sales plays and campaigns to drive pipeline.
• Partner across Marketing to develop thought leadership, improve Infor positioning in analyst relations evaluations, marquee customer references. Develop solution experience & content for events, hosted and 3rd party tradeshow: Own digital experience outcomes for product pages on .com, with accountability for conversion rate optimization and lead generation. Define and own a purposeful and defined bill of materials through strategic content creation and investments.

Basic Qualifications:

• Experience in product marketing roles at B2B business application software, including ERP and surrounding tech ecosystem.
• Domain experience in one of the following areas: AI, Data, Platform, Process Mining, Automation (RPA).
• Data-driven focused, leveraging qualitative and quantitative voice of the customer insights to inform solution marketing strategy.
• Experience in category creation, portfolio positioning, product re-naming, packaging, pricing, sales play development.
• Experience collaborating among Sales, Product, GTM, Presales, Customer Success, Industry Strategists, Enablement teams, etc.
• Experience with product release readiness and product development lifecycle with the ability to forge Marketing partnership with Product and GTM teams.
• Experience in category creation, portfolio positioning, product re-naming, packaging, pricing.
• Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship now or in the future.

Preferred Qualifications:

• Experience in enterprise Cloud/SaaS preferred: industry applications, AI, Data, Platform, Process Mining, RPA.
• Cloud/SaaS product marketing domain expert.
• Experience managing teams.
• Executive communications presentation skills.
• Bachelors’ degree or equivalent.