Infor

To catapult Infor’s growth ambition, we are seeking a strategy-to-execution-oriented Solution Marketing expert to help position Infor’s business applications, data & technology capabilities, and vast ecosystem of integrations to create breakthrough category disruption in the market. Reporting to the VP of Solution Marketing, this key role will partner closely with Product Management, Customer Success, Services, Sales and GTM teams to deliver on our vision. This is a unique opportunity for an experienced leader to own a domain and contribute directly to Infor’s growth objectives, delivering measurable outcomes.

A Day in The Life Typically Includes:

• Product Mastery and Storytelling: Own messaging, positioning, and narrative for specific verticals to elevate product features & capabilities to customer outcomes and business benefits, including suite/cross-portfolio level, business applications, integrations, data & technology/platform, and industry benchmarking.
• Become the competitive authority by gathering, analyzing and sharing competitive information to shape Infor’s positioning in the market on why we win.
• Value Creation: Develop clear, compelling industry and simplified value propositions, based on challenges and solutions that resonate with customers and prospects.
• Product Influence: Collaborate closely with industry-specific product and engineering teams to provide direction in shaping product vision and roadmaps. Lead development of content and assets to support bi-annual product release launches (April, October).
• Leveraging Partnerships: Develop joint value propositions for key technology partnerships, including AWS, and share impactful customer stories.
• Sales Enablement: Own core solution marketing bill of materials for field and partner enablement, including aligned measures of success.
• GTM Success: Partner with Product, Enablement, Sales, and GTM teams to deliver sales plays and campaigns to drive pipeline.
• Marketing Strategy and Execution: Partner across Marketing to develop thought leadership, and improve Infor positioning in analyst relations evaluations, marquee customer references. Develop solution experience & content for events, hosted and 3rd party tradeshows. Own digital experience outcomes for product pages on Infor.com, with accountability for conversion rate optimization and lead generation.

Basic Qualifications:

• Experience leading product marketing teams at B2B business application software.
• Domain experience in one of the following industries: Industrial Manufacturing, Distribution, Food & Beverage, Fashion, Automotive, Aerospace & Defense or Healthcare.
• Cloud/SaaS product marketing domain experience.
• Data-driven focused, experience leveraging qualitative and quantitative voice of the customer insights to inform solution marketing strategy.
• Experience in category creation, portfolio positioning, product re-naming, packaging, pricing, sales play development.
• Experience collaborating among Sales, Product, GTM, Presales, Customer Success, Industry Strategists, Enablement teams, etc. 
• Understanding of product release readiness and product development lifecycle with the ability to forge Marketing partnership with Product and GTM teams.

Preferred Qualifications:

• Bachelor’s degree
• Experience in enterprise Cloud/SaaS preferred: industry applications, ERP, PLM, HCM, WFM, WMS, MES, etc.