基本信息

国家
米国
州
テキサス
城市
ダラス
职位编号
44900
部门
Marketing
Experience Level
ASSOCIATE
Employment Status
FULL_TIME
Workplace Type
Hybrid

描述和要求

Infor is looking for a Digital Content Strategist that will contribute to the creation of a comprehensive content strategy that aligns with our business objectives and enhances our brand presence across digital platforms. You will collaborate with cross-functional teams to create, manage, and optimize content that engages our target audience and drives measurable results.

A Day in The Life Typically Looks Like:
  • Develop and implement a content strategy that supports Infor's business goals and marketing initiatives.
  • Write, edit, and collaborate with product experts, designers, and other content creators to produce high-quality content for websites, blogs, social media, email campaigns, and other digital channels.
  • Conduct competitive analysis and content audits to identify gaps and opportunities for improvement. 
  • Ensure all content is optimized for search engines to improve visibility and drive organic traffic.
  • Conduct market research to identify content trends, audience preferences, and competitive insights.
  • Monitor and analyze content performance using key metrics and KPIs, and adjust strategies as needed to maximize impact.
  • Maintain an editorial calendar to ensure timely delivery of content and alignment with marketing campaigns.
  • Ensure content adheres to guidelines and best practices for content creation, ensuring consistency in tone, style, and branding across all channels.
  • Work closely with marketing, product, and sales teams to align content with business objectives and customer needs.
Basic Qualifications:
  • Prior experience as a Content Strategist or similar role in a technology or software company.
  • Experience working with B2B content marketing principles and best practices.
  • Prior experience in SEO and content optimization techniques.
  • Prior experience with data analytics to derive insights.
  • Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship.
Preferred Qualifications:
  • Experience with SEO tools (Ahrefs) and project management tools (ClickUp).



关于Infor

Infor是面向特定行业市场的企业提供商业云软件产品的全球领导者。Infor在云中构建完整的行业套件，并有效地部署将用户体验放在首位的技术，利用数据科学，并轻松集成到现有系统中。全球超过60,000家组织依靠Infor来帮助克服市场中断并实现全业务范围的数字化转型。 
更多信息请访问www.infor.com 

Our Values

At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.

We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.

At Infor we value your privacy that’s why we created a policy that you can read here.

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