Manager, Marketing - - 17836

Información general

País

Estados Unidos

Ciudad

Alpharetta

ID vacante

45766

Departamento

Marketing

Experiencia laboral

ASSOCIATE

Employment Status

FULL_TIME

Workplace Type

Hybrid

Descripción y Requisitos

The Field Marketing Manager will lead, create, manage and execute the marketing plan for Fashion & Retail in North America. This role is critical in reaching the marketing pipeline goals, aligned to the sales revenue targets. This person will be responsible for working cross-functionally with sales, business development, strategy, partners, and central marketing teams to build and execute persona-centric integrated marketing programs for net new business and for expanded business within our customer base. The ideal candidate will have a strategic, results-driven mindset with a proven ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline.

A Day In the Life Typically Looks Like:

Partner with the North America Fashion & Retail leadership team to develop and implement marketing plans, blending a local go to market approach with the broader corporate marketing strategy
Identify the most effective marketing messages, value proposition, materials, channels, and calls-to-action for the line of business and develop a marketing mix designed to meet our growth goals
Work with internal creative, digital, events and operations teams on the execution of strategic marketing campaigns across a broad mix of tactics that achieve SAO and pipeline goals, including, but not limited to paid search, paid and organic social, email, virtual and in-person events, webinars, account based marketing, vendor evaluation sites
Manage project timelines, resources, SOW (scope of work), budget
Engage with sales teams to present recommendations for short term and long- term plans, aggregated learnings and innovation opportunities
Deliver regular communications to the field regarding program information, updates, expected involvement and access to promotional materials
Collaborate with the global PR, AR and communications teams

Basic Qualifications:

Multi-channel B2B software marketing experience, gained within enterprise-level software technology industries
Experience in managing lead generation campaigns, including events, from conception to completion; approach to marketing includes connected campaigns vs one off tactics
Experience in Supply Chain related marketing
Data-driven results oriented in managing full mix multi-channel buyer-journey marketing campaigns to drive awareness and commercial outcomes.
Budget and project management experience
Experience writing copy for a range of promotional materials
Microsoft Office, Excel and PowerPoint experience
Experience of marketing & sales technology – i.e. Salesforce and Demandbase

Preferred Qualifications:

Bachelor's Degree, preferably in Marketing or relevant work experience
Experience in the SaaS/software industry
SFDC, Pardot, ON24, ClickUp, DOMO, Demandbase experience

Acerca de Infor

Infor es una empresa global que proporciona productos de software en la nube para todas las áreas de un negocio y para todo tipo de industria. Infor desarrolla suites integrales por industria en la nube e implementa tecnología de forma eficiente que prioriza la experiencia del usuario, aprovecha la ciencia de datos y se integra fácilmente en los sistemas existentes. Más de 60 000 empresas en todo el mundo confían en Infor para ayudarles a superar las disrupciones del mercado y lograr la transformación digital en todas las áreas de sus negocios.

Para más información, visita www.infor.com

Nuestros Valores

En Infor, nos esforzamos por lograr un entorno que se base en nuestra filosofía MBM™ y ocho Principios Fundamentales: Integridad, Administración y Cumplimiento, Transformación, Espíritu Empresarial basado en principios, Conocimiento, Humildad, Respeto y Autorrealización. El aumento de nuestra diversidad es importante para reflejar nuestros mercados, clientes, socios y comunidades a las que servimos ahora y en el futuro.br>

Tenemos un compromiso implacable con una cultura basada en una filosofía empresarial denominada Principle Based Management™ (PBM™). De acuerdo con estos principios, permite que florezca una sociedad libre y abierta, PBM™ prepara a las personas para innovar, mejorar y transformar mientras fomenta una organización saludable y en crecimiento que crea valor a largo plazo para sus clientes y simpatizantes y satisfacción para sus empleados.div>

Infor es un empleador que ofrece igualdad de oportunidades. Estamos comprometidos a crear un ambiente de trabajo diverso e inclusivo. Infor no discrimina a los candidatos o empleados por su sexo, raza, género, identidad, discapacidad, edad, orientación sexual, religión, origen nacional, condición de veterano o cualquier otra condición protegida por la ley.

En Infor valoramos tu privacidad por eso creamos una política que puedes leer read here.

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